Thread Story ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how your personal information is collected, used, and disclosed by Thread Story when you visit our website (threadstory.co.in) or interact with us to make a purchase, particularly through our direct WhatsApp ordering system.
1. Information We Collect
To provide our services and fulfill your orders, we collect the following types of information:
- Personal Details: Your full name, shipping address, and billing address.
- Contact Information: Your email address and mobile phone number (primarily used for WhatsApp communication and order updates).
- Sizing & Measurement Data: If you utilize our Bespoke Customization service, we may collect specific body measurements or fit preferences to tailor your garments.
- Device & Browsing Data: When you visit our website, we automatically collect certain information about your device, including your web browser, IP address, time zone, and cookies.
2. WhatsApp Ordering & Communications
Because Thread Story processes orders via WhatsApp to provide a personalized, luxury concierge experience, your mobile number and chat history with our business account are retained securely to reference past orders, preferences, and tracking information. We do not use third-party AI scrapers to analyze your private messages; your conversation remains between you and our artisan team.
3. How We Use Your Information
We use the collected information for the following purposes:
- To process and fulfill your orders, including arranging shipping and providing order confirmations.
- To communicate with you directly regarding bespoke adjustments, sizing queries, and customer support.
- To screen our orders for potential risk or fraud.
- To improve and optimize our website and product offerings.
4. Sharing Your Personal Information
We respect your privacy and do not sell your personal data to third parties. We share your Personal Information only with trusted third parties to help us fulfill our services, such as:
- Shipping Partners: To deliver your physical goods (e.g., Delhivery, BlueDart, or international couriers).
- Payment Processors: We use secure, encrypted payment gateways. We do not store your credit card details on our servers.
- Legal Compliance: We may share information to comply with applicable laws and regulations, or to respond to a subpoena, search warrant, or lawful request.
5. Data Retention
When you place an order through WhatsApp or our website, we will maintain your Order Information for our records unless and until you ask us to delete this information. This allows us to reference your sizing and preferences for future bespoke orders.
6. Your Rights
If you wish to access, correct, update, or delete the personal information we hold about you, please contact us. You have the right to request the erasure of your data, though we may need to retain certain transactional data for tax and legal compliance.
7. Changes to this Policy
We may update this privacy policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons.
8. Contact Us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us:
Email: hello@threadstory.co.in
WhatsApp: +91 88198 25712
Operating Location: India